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Board of Directors
David Bell,
Wild Blueberry Commission
Henry Bierlink,
Washington Red Raspberry Commission
Sue Harrell,
Florida Strawberry Growers Association
Joe DeVerna,
Ocean Spray Cranberries, Inc
Jere Downing,
Cranberry Institute
Ron Fujii,
Oregon Blueberry Commission
Philip Gütt,
Northwest Center for Small Fruits Research;
Oregon Raspberry & Blackberry Commission;
Oregon Strawberry Commission
Rufus La Lone,
J M Smuckers
Jeff LaFleur,
Cape Cod Cranberry Growers' Association
Carl Lindgren,
CA Strawberry Commission
Ervin Lineberger,
North American Bramble Growers Association
Tom Lochner,
Wisconsin Cranberry Growers Association
Phil Neary, Sunny Valley International
Nate Nourse,
New England Vegetable & Berry Growers Assoc.
Dave Ralls, Oregon Strawberry Commission
Rick Tomlinson,
California Strawberry Commission
Dave Trinka, Michigan Blueberry Growers Association
Debby Wechsler, North Carolina Strawberry Assocation
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Introduction:

The National Berry Crops Initiative (NBCI) is a partnership of industry, academia and government formed to develop a strategic plan for the continued growth and sustainability of berry crop production in the United States. Berry crops include, but are not limited to: strawberry, brambles (raspberry, blackberry, others), blueberry, cranberry (including lingonberry) and Ribes (currant and gooseberry). A steering committee was assembled in Spring 2005 to draft the strategic plan that could be presented nationally to farmers, academia and state and federal agencies for their consideration, suggestions, and approval. The Board of Directors was selected in 2007.
This website has been developed to help continue the cooperation of the berry crops organizations and, as they work together, to put this strategic plan into effect to encourage the growth of the berry crops as successful, sustainable crops for farmers and as healthful, nutritious, and flavorful choices for the American diet.
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