David Bell, Wild Blueberry Commission

Henry Bierlink, Washington Red Raspberry Commission

Sue Harrell, Florida Strawberry Growers Association

Joe DeVerna, Ocean Spray Cranberries, Inc

Jere Downing, Cranberry Institute

Ron Fujii, Oregon Blueberry Commission

Philip Gütt, Northwest Center for Small Fruits Research; Oregon Raspberry & Blackberry Commission; Oregon Strawberry Commission

Rufus La Lone, J M Smuckers

Jeff LaFleur, Cape Cod Cranberry Growers' Association

Carl Lindgren, CA Strawberry Commission

Ervin Lineberger, North American Bramble Growers Association

Tom Lochner, Wisconsin Cranberry Growers Association

Phil Neary, Sunny Valley International

Nate Nourse, New England Vegetable & Berry Growers Assoc.

Dave Ralls, Oregon Strawberry Commission

Rick Tomlinson, California Strawberry Commission

Dave Trinka, Michigan Blueberry Growers Association

Debby Wechsler, North Carolina Strawberry Assocation

  Contact us concerning NBCI
  Contact webmaster concerning this site
  (updated July 1, 2009 )

Mark your Calendar!

2009 Summer Tour - August 11 & 12
Illinois, Michigan, Indiana & Wisconsin Farms.

North American Strawberry Growers Association is hosting a tour of innovative and successful growers and marketers. The headquarters hotel will be the Four Points Sheraton Hotel in Chicago.

Click here to see the lineup of events and to download the registration form.

The National Berry Crops Initiative (NBCI) is a partnership of industry, academia and government formed to develop a strategic plan for the continued growth and sustainability of berry crop production in the United States. Berry crops include, but are not limited to: strawberry, brambles (raspberry, blackberry, others), blueberry, cranberry (including lingonberry) and Ribes (currant and gooseberry). A steering committee was assembled in Spring 2005 to draft the strategic plan that could be presented nationally to farmers, academia and state and federal agencies for their consideration, suggestions, and approval. The Board of Directors was selected in 2007.

This website has been developed to help continue the cooperation of the berry crops organizations and, as they work together, to put this strategic plan into effect to encourage the growth of the berry crops as successful, sustainable crops for farmers and as healthful, nutritious, and flavorful choices for the American diet.