cranberries in a bog near Bandon Oregon

Image is Courtesy of Oregon Cranberry Growers Association.

About NBCI

Core Purpose

To enhance the health and sustainability of the American berry crop industries.

nbci about page vision strawberries in heart bowl

Vision Statement

Consumption of berry crops provided by the American berry industry will increase year over year. As a result, the American berry crop industry will continue to be viewed as a model of agricultural efficiency, and sustainability. Increased berry consumption will result in improved human health and nutrition as well as prosperity for rural and agricultural communities.

Core Values

  • Integrity – of the products, of information, of the members
  • Interdependence – capitalizing on common interests and opportunities
  • Working Collectively – achieving common goals as a unified voice of the US berry industry
  • Stewardship/Sustainability – environmental, economic, social
  • Respect – internally and externally
  • Leadership – for berry crops in particular and for specialty crops as a whole
core values raspberries and blueberries on blue background

Berry Health Benefits Symposium

Put on under the auspices of NBCI, the symposium, which has been held biennially since 2005, is an international conference dedicated to showcasing the latest scientific research into berries and health. The symposium features cutting edge findings in many areas including brain health, heart health, gut health, skin health and more.

Working Collectively

to benefit the berry industry

nbci history raspberries in basket


NBCI was established in 2005 when Dr. Thomas Bewick, of USDA/CSREES, began gathering berry researchers, growers, and industry leaders together to discuss the needs of the industry as a whole.

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Image courtesy of the Oregon Raspberry & Blackberry Commission.


The current NBCI Board of Directors is comprised of members of industry, academia and government commodity groups that are involved in the United States Berry Industry.

NBCI by laws mixed berries


Established in 2013, these by-laws are used to guide the decisions of the National Berry Crops Initiative.

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These specialized groups provide advice to the Board of Directors to carry out the priorities of NBCI.

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Goals & Objectives

NBCI provides leadership in communication in the areas of public policy and berry health benefits.

nbci strawberry over strawberry field news


The latest industry updates and press releases.

Learn more about the organizations that support the National Berry Crops Initiatives.